Personalized and cued advertising aimed at children

Compliance with self-regulation of television food and beverage advertising aimed at children in Spain.

OBJECTIVE To evaluate the level of compliance with the PAOS Code (Publicidad, Actividad, Obesidad y Salud), which establishes standards for the self-regulation of food marketing aimed at minors, in television advertising by food and beverage companies that have agreed to abide by the Code. DESIGN The study sample consisted of food and beverage advertisements targeting children during 80 h of ...

Food Advertising Directed at Children

AIMED- A Personalized TV Recommendation System

Previous personalized DTV recommendation systems focus only on viewers’ historical viewing records or demographic data. This study proposes a new recommending mechanism from a user oriented perspective. The recommending mechanism is based on user properties such as Activities, Interests, Moods, Experiences, and Demographic information—AIMED. The AIMED data is fed into a neural network model to ...

Social Networks, Personalized Advertising, and Privacy Controls

This paper investigates how internet users’ perception of control over their personal information affects how likely they are to click on online advertising. The paper uses data from a randomized field experiment that examined the relative effectiveness of personalizing ad copy with posted personal information on a social networking website. The website gave users more control over their person...

Training aimed at nurses